The fashion houses behind brands including Christian Dior and Gucci have announced they will stop using underweight models for their ramp shows.
French companies LVMH and Kering, two of the most prominent fashion firms of today, made the commendable move amid public outcry that the fashion world spurs eating disorders.
As per this new policy, the companies will, going forward, only employ for their catwalk shows, models bigger than a French size 32 – a UK size six or US size zero. Also, no more models under the age of 16 for adult clothes.
Other brands under the umbrella of LVMH and Kering include Givenchy, Yves Saint Laurent, Alexander McQueen, Marc Jacobs, Thomas Pink, Fendi, Louis Vuitton and Stella McCartney.
By taking this new step, Kering’s billionaire chairman Francois-Henri Pinault said the firms hoped to “inspire the entire industry to follow suit”.